Boost sales through cross marketing and scenario-based promotion.A better way to acquire and manage user data.Increase user retention rate through smooth onboarding. ![]() Security (users get notified of any unusual activities associated with his UnionID through multiple channels).įor brands, unionID mechanism provides a closed-loop opportunity to understand, approach, convert and retain consumers.Enriched user experience (users can collect/transfer points from one platform to another).Diversified membership benefits and rewards (users can redeem points across brands).Real-time data synchronization across OA, PC web and mobile app.Convenient status updates and reminders (e.g.Instant and personalized customer service.Skip new account registration through WeChat login authorization.How can individuals and brands benefit from UnionID mechanism?įor individuals, the UnionID mechanism provides a seamless user experience across channels and devices, along with real-time communication and personalized offers: To keep your user database up to date, you can set up automatic data synchronization with a certain frequency. Note: Once a user has unsubscribed from your OA, you can’t pull their basic info anymore. OA search, OA migration, OA card share, QR code, payment page) Subscribe time (the latest subscribe time).With an OpenID, you have access to the following user info: Note: To get access to a user’s UnionID, you first need to complete developer qualification verification and bind your accounts (OA, Mini Program and Applications) on WeChat open platform. You’ll need OpenID and access_token to obtain UnionID (OA, Mini Program, PC or WeChat browser).A user authorizes WeChat access through Mini Program.A user authorizes WeChat access through app.Open Platform is a hub for apps, OAs, MPs and 3rd party platforms How to get OpenID and UnionID? In other words, UnionID offers a mechanism for developers to acquire a user’s data from multiple platforms and attribute actions back to the specific user. If a developer possesses multiple mobile applications, website applications, and OAs (including Mini Programs), they can use a UnionID to differentiate the uniqueness of users. UnionID is an unique ID to identify a single user under the same WeChat open platform account. In Developer Mode, when subscribed users interact with an OA, the developer can obtain their OpenIDs and use it to get basic user information (gender, photo, location etc.) Users have separate OpenIDs corresponding to different OAs. OpenID is an unique encrypted WeChat ID for each user of an OA (including Mini Program). These are two important parameters mentioned all the time by product people and developers. WeChat Open Platform is a hub for mobile applications, website applications, Mini Programs, Official Accounts (OA) and third-party platforms. The Open Platform 微信开放平台 connects your app or website to WeChat’s mobile services including user authentication and payment.The Smart Platform 微信智能开放平台 enables developers to utilize WeChat’s articial intelligence tools, such as image, video, or voice recognition. ![]()
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